Cheddar Wants To Change Everything About ‘The News’ For Millennials
Long Story Short
Millennials are quickly becoming one of the largest, most powerful demographics ever. From education to voting and politics to culture and the economy, 20- and 30-somethings are taking over. And now, they’ve got a brand new media outlet designed to give them the news they care the most about. That news source is Cheddar.
Millennials, Meet Cheddar
Cheddar is kind of like MSNBC but made specifically for Millennials. But it’s also a whole lot more than that. Cheddar’s goal is to provide the tech, media, news, and culture content that’s most relevant and appealing to 20- and 30-somethings.
Cheddar broadcasts live from the floor of the New York Stock Exchange. And it’s co-hosted by Jonathan Steinberg, the former president of BuzzFeed. Steinberg brings his same sense of buzz-worthy digital content to his work at Cheddar.
Instead of interviews with old CEO’s from longstanding Fortune 500 corporations, Cheddar talks to young entrepreneurs heading up exciting startups. If you look at their “Best of Cheddar” section, you’ll get a sense of what they’re into. You’ll see business news about tech gurus, interviews with artists and businesspeople, and stories covering everything from sexuality to tattoos to food and everything in between.
And that includes cannabis. But Cheddar won’t just give you the same old stuff about marijuana laws, politics, and regulation. They’ll also clue you into what’s developing in the world of cannabis culture and the growing cannabis industry.
In fact, they’re doing a feature on yours truly, Green Rush Daily, on Thursday, August 25. Tune in at 9:40 am EST to watch GRD’s founder and CEO Scott McGovern talk about the future of cannabis.
Fresh Faces, New Voices
Cheddar aims to revolutionize everything about how news is broadcast. Instead of pre-written and boring scripts, the channel’s co-hosts and producers are more off the cuff and spontaneous. They’re a bit edgier and sassier than other news sources. The result is news that matters to Millennials, delivered in an energetic, funny, and personable way.
One of the most promising things about Cheddar is that they’re changing up who gets the most airtime. Instead of giving all the space to the big-time players, expect to see content about organizations, companies, and people you might not hear about on MSNBC, Fox, or CNN.
Cheddar is where you’ll get stories about the SoLike app, which analyzes your speech patterns and lets you know if you’re using too many “filler” words. The channel will also feature content from new companies that blend tech, culture, and industry. That’s what happened when they covered Thrive Market, a company that delivers organic foods at super low prices.
Lindsey, ByNick. “Cheddar Wants To Change Everything About ‘The News’ For Millennials.” Green Rush Daily, 20 Mar. 2017, greenrushdaily.com/entertainment/cheddar-news-for-millennials/.